Product photography for Picklebits - pack shots & bold campaign images
Some shoots are just easy to get excited about - this was one of them.
I recently spent five hours in my studio just outside Cardiff photographing PICKLEBITS, a Welsh pickle brand built on a simple idea: if you want great food, you need great ingredients… and a pickle that actually pulls its weight in a sandwich.
They’re in a great place right now, rolling out an exciting new range, and I was genuinely stoked to be asked to create a full set of product images - clean pack shots for ecommerce, plus more creative advertising-style images for social and web.
And yes… we also got to try the pickles. Properly good.
A brand that’s built to stand out
PICKLEBITS isn’t trying to blend in on the shelf - it’s doing the opposite.
Their labels are inspired by World War I ‘dazzle camouflage’, but instead of concealment it’s maximum visibility: bold colour, geometric patterns, and jars designed to be the first thing you notice. That visual confidence makes photography fun, because the product already has presence. The job becomes: do it justice, keep the colours accurate, and make sure the range looks consistent as a set.
What we shot in the studio
We photographed three flavours:
Chopped gherkin
Balsamic beetroot
Pickled carrot
And we built the shoot around two core needs:
1) Clean pack shots (Shopify + Amazon ready)
These are the images that do the hard work day-to-day: clear, consistent, and trustworthy.
Crisp jar shots with accurate colour and label detail
Consistent angles and lighting so the range looks unified
Crops and compositions suited to Shopify templates and Amazon listings
Plenty of clean options for thumbnails, product pages and marketplaces
2) Creative advertising-style images (for socials + web)
This is where we leaned into the brand a bit more - images designed to stop the scroll and give Picklebits flexible assets for:
Social posts and ads
Website banners and launch graphics
“New range” announcements
Stockist outreach and promo
The ‘simple’ shot that’s never simple: tumbling pickles
My favourite setup on the day was the tumbling product shots - those moments where the pickles roll off a spoon and you catch that split-second of texture and shine.
It always feels like it should be straightforward. Then you try it… and you realise it’s a mix of timing, repetition, tiny tweaks, and keeping everything looking intentional rather than messy. When it lands though, it really lands - and it’s perfect for a brand like this: bold, flavour-forward and made to be noticed.
Where the images will be used
The main use for the final image set is Shopify, social and Amazon - which is exactly why it makes sense to shoot both the essentials and the eye-catchers in one session.
You end up with:
the clean product shots that help customers buy, and
the creative images that help customers notice you in the first place.
Client feedback (always nice to hear)
Will was delighted with the results:
“pics look bloody amazing!!”
— Will / Picklebits
“It looks phenomenal and is already up on the website! Cheers”
— Will / Picklebits
Want a product shoot like this?
If you’re launching a new range (or you’ve outgrown your current photos), a short, focused studio session can give you a full library that works across ecommerce, marketplaces and marketing - without dragging the process out for weeks.
Find out more about how I can help bring your products to life here.
