Latest news

A woman with short brown hair wearing large black eyeglasses, a navy blazer, and a gray top, smiling against a plain white background.

How to prepare for your commercial photoshoot

Whether it's for your personal brand, headshot or for your business, getting ready for a photoshoot can be an exciting (and slightly daunting) venture.

Read my guide for steps on how to get the most out of the photo session and get my expert advice on planning, clothing choices, posing, location styling and more.

Read the guide
Simple Beauty Lighting Setup for Portraits
Tutorials Alex Tutorials Alex

Simple Beauty Lighting Setup for Portraits

This is a great simple beauty lighting setup for portraits. Its called a beauty (or glamour) lighting setup because it is aimed at revealing the skin and the 'beauty' of the subject.

In addition to getting great results, you also only need very minimal kit. The flash head with softbox will be the only light source used and will primarily light the subject and fall off light will illuminate the background to a lesser degree.

Read More
Back from down under
Travel Alex Travel Alex

Back from down under

Finally back to Cardiff, UK after an awesome adventure in Australia. I've got galleries and blogs planned for a more comprehensive overview, but thought I'd share a few shots from my 24mm (my last post was all about this lens, and asking if it is the best lens for travel). Anyhow, here's a sniff of some of the places and locations we got to.

Read More
Mannequins of Bruges
Travel, Locations Alex Travel, Locations Alex

Mannequins of Bruges

I've always been obsessed with mannequins, masks, realistic recreations of the human form plus a large smattering of (anti)consumerism. It could have been due to a clandestine viewing of Bladerunner at an early age, who knows.

Read More
TTV (aka Through The Viewfinder)
Reviews and kit tests Alex Reviews and kit tests Alex

TTV (aka Through The Viewfinder)

This started out as a facebook 'thing'. One of the challenges where you are nominated to post five pictures over five days on five topics of your choice. In all honesty, and I'm not usually one for these nomination things, I was glad of the challenge. Personally, I sometimes struggle what to post. I over analyse. I am over critical. I over think. So, here's me just doing. This first roundup is called TTV (aka Through the viewfinder). It's a great technique to utilise that old large-viewfinder camera you may have. Natural crust, grain and dirt - just what the doctor ordered and not a sniff of photoshop in sight.

Read More
Cardiff Bay to Penarth
Locations Alex Locations Alex

Cardiff Bay to Penarth

A post-christmas walk from Cardiff Bay barrage to Penarth Pier. A much needed 'blowing out of the cobwebs' along this quite ruggedly barren and curious coastline. Along the way I got to try out a few new ND filters, muvi timelapse device and gorilla pod. Yes, I was a good boy this year.

Read More

Latest shoots

  • Staedtler UK advertising photography

    Staedtler UK

    Advertising product imagery and lifestyle photography of their new school handwriting pens. 2024

    View shoot
  • Wayne Goss product photoshoot

    Wayne Goss

    Advertising photography and product lifestyle video and product product to launch the new range of brushes. 2024

    View shoot
  • Chicken nuggets, French fries, hot dogs with mustard and ketchup, and three small cups of mustard, ketchup, and barbecue sauce on red and white checkered paper.

    Young Potters

    Advertising product imagery and lifestyle photography for their unique range of ceramic pots. 2024

    View shoot
  • A female nurse standing with arms crossed in a hospital reception area, wearing navy blue scrubs with red accents and a stethoscope around her neck.

    Total TV / TV Choice

    Editorial portraiture, candids and behind the scenes shooting for the UK’s favourite medical drama (and TV magazine) - including front cover. 2024

  • Newfields law photoshoot - headshots and lifestyle

    Newfields Law

    Lifestyle people and portraits for business, sport and health immigration lawyers, Newfields Law. 2024

    Click Here
  • A woman dressed as a traditional homemaker or servant, wearing a headscarf, stands behind a large table laden with food, including a roast chicken, bread, fruits, and drinks, with flames and fire around the scene in a surreal or staged setting.

    Women of Llanrumney

    Photographic editing and compositing. Sherman Theatre, 2024.

  • A person holding a taco filled with shredded beef with tongs, smiling as liquid drips from the taco.

    Packed Sandwiches

    Advertising photography and product shots for Italian Beef Sandwich brand in Cardiff. 2024

    View shoot
A woman dressed in historical clothing with a white headwrap at a table set with food and drinks, surrounded by flames in a dark room, with a portrait on the wall behind her.
People holding colorful balloons, some floating, others jumping or sitting, in a playful and joyful scene.
A woman smiling on a video recording setup with a camera and monitor in a room decorated with posters and framed pictures.